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Prof. Guido Noto La Diega

Law & Just Innovation


I am the incoming Chair of Intellectual Property Law and Technology Law (Aug’23) at the Faculty of Arts and Humanities of the University of Stirling, where I direct the Just AI Lab; coordinate the Media Law and Intellectual Property Law courses; carry out research at the Centre for Surveillance, Information, and Privacy; serve as Deputy Chair of the Equality, Diversity, and Inclusion Committee; and sit on the Advisory Board of the Enterprise Programme.

I am an expert in the legal issues of Internet of Things, Artificial Intelligence (including generative AI), cloud computing, robotics, and blockchain. I believe that the law should steer innovation in a socially just direction.

Holder of a PhD (Unipa), a postdoc (QMUL), and an HEA Fellowship, my works have appeared in leading international journals such as the European Intellectual Property Review and the European Journal of Law and Technology. Published in English and Italian (and translated into Chinese, Russian, and Korean), I have been cited by the EU Court of Justice’s Advocate General, the House of Lords, the European Commission, and the Council of Europe, amongst others. Having spent 13 years in academia in the UK, Italy, Germany, Switzerland, Russia, Brazil, and the US, I got to present my research in prestigious venues including the WTO Public Forum in Geneva and the Computers, Privacy & Data Protection Conference in Brussels.

I have a strong bidding record, having been funded by the Arts and Humanities Research Council, the German Research Foundation, the European Commission, The Royal Society of Edinburgh, the Society of Legal Scholars, the Modern Law Review, and the British and Irish Law Education Technology Association (BILETA), amongst others. Currently, I am the UK Principal Investigator of a half-a-million project on consumer-centric regulation of the Internet of Things, in partnership with the Universities of Warwick, Osnabrück and Bonn. I am also the Data & Privacy Advisor of the Horizon Europe project “MEGASKILLS: MEthodology of Psycho-pedagogical, Big Data and Commercial Video GAmes procedures for the European SKILLS Agenda Implementation.”

Outside of the University of Stirling, I am Martin-Flynn Global Law Professor at the University of Connecticut; a member of the European Commission Expert Group on AI and Data in Education; an external expert of the European Data Protection Board; Fellow of the Nexa Center for Internet and Society; Research Associate at UCL Centre for Blockchain Technologies; Past Coordinator and Advisory Board Member SCOTLIN (Scottish Law and Innovation Network); Past Convenor and External Fellow of NINSO Northumbria Internet & Society Research Group; as well as Co-Convenor of the Open Section of the Society of Legal Scholars, the oldest and largest society of law academics in the UK and the Republic of Ireland.

Alongside research and teaching, I am a qualified lawyer called to the bar in 2013 (Italy, non-practising), consultant for public and private organisations, charity trustee, and LGBTQ+ rights activist.

For an overview of my projects, see my LinkTree. Most of my publications can be downloaded for free on this website in the sections Research Projects and Publications. Open access to my research is also available on on SSRN, ResearchGate,, and LawArXiv. Many of my presentations can be watched in the Videos section of this website.

Find me elsewhere

My Linktree

My institutional page



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