The Internet of Things at the intersection of data protection and trade secrets. Non-conventional paths to counter data appropriation and empower consumers

The Internet of Things (IoT) has heralded a never-before-seen quantity of high-quality data. This includes both personal and non-personal data. Factual and legal control over IoT data gives companies unparalleled power to influence consumers, policy makers, and the other stakeholders of the IoT’s supply chain. The combination of analytics algorithms, the data goldmine structure andContinue reading “The Internet of Things at the intersection of data protection and trade secrets. Non-conventional paths to counter data appropriation and empower consumers”

The Internet of Personalised Things. IoT-Powered Consumer Manipulation as an Unfair Commercial Practice

Personalisation is one of the key befits of the Internet of Things (IoT). IoT traders can combine data from multiple sources and access consumers’ most private spaces. At the same time, these traders retain control over their smart devices (‘Things’) throughout their lifecycles. Thanks to this combination of deep knowledge of the consumer and controlContinue reading “The Internet of Personalised Things. IoT-Powered Consumer Manipulation as an Unfair Commercial Practice”

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